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But door hangers must be manually distributed. The unusual shape also commands attention. They guarantee that each resident will see your message. Postcard flyers are incredibly portable and have space for eye-catching imagery on one side and a more detailed message on the back.Īs the name suggests, door hanger flyers have an integrated cutout or hook to hang on doorknobs conveniently. Make sure to design the flow and layout intentionally across all panels.įor neighbourhoods with stricter mailbox rules, a 4″ x 6″ or 5″ x 7″ postcard flyer slips easily through the slot. The three folded panels (eight total surfaces, including front and back) provide room for plenty of visually engaging content. Half-page flyers are more accessible to digest at a glance.įor listings or specialised promotions, a tri-fold brochure flyer adds depth. They fit nicely into mailboxes and are easy for people to pin up on fridges or bulletin boards. Half-page flyers measure either 5.5″ x 8.5″ or 8.5″ x 5.5″, offering a nice balance of portability and usable space. However, the cost per flyer is higher, and they can be trickier for recipients to store or display easily. The large size allows ample space to showcase property photos and details or effectively promote your brand. The standard 8.5″ x 11″ full-page flyer is the most common option. Consider these factors as you determine the best format for your specific marketing goal and audience: Real estate flyers come in various shapes and sizes, each with pros and cons. The flyer message and design should speak directly to your target audience's priorities, interests, motivations, and concerns. Home preferences and needs (type, bedrooms/baths, amenities, lot size, etc.).Family size or situation (singles, couples, families, empty nesters).Location – Neighbourhoods, cities, regions, etc.The demographic factors to consider include: Next, be specific about who you want to read and respond to this flyer. Once you identify the specific purpose of this particular flyer, you can craft the content, design, and distribution strategy accordingly. Announcing a new development or construction project.Advertising your services as an agent/broker.Promoting an individual property listing.Real estate flyers can serve many different goals, such as: What are some ways to distribute real estate flyers?īefore you even open your graphic design software, the first step is getting crystal clear on the purpose of your flyer and who you're trying to reach with it.What graphic design apps are best for real estate flyers?.How much do real estate flyers cost to produce?.What size should a real estate marketing flyer be?.What are some tips for writing strong real estate flyer copy?.Distribute Flyers Where Your Audience Lives.Craft an Engaging Headline and Call-to-Action.